What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Janesville Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Rock County Humane Society|Pattys Paws
  • Forward Janesville
  • Janesville School District
  • Mercy Health System|Dean / St. Marys Health System|UW Health System

Love Promise Stories from Janesville Subaru

Subaru and Janesville Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Janesville Subaru and LLS Blanket Drop at Mercy Health Center

Our friends at Janesville Subaru partnered with The Leukemia and Lymphoma Society® (LLS) to deliver hope and warmth to blood cancer patients at Mercy Health Cancer Center on June 20th. Janesville Subaru and hospital staff were present to unpack Janesville Subaru’s generous donation of 80 blankets and Messages of Hope for families battling cancer. Also in attendance was LLS staff member, Hannah Reynolds, accompanied by 2-time blood cancer survivor, Krista Shortreed, who was overjoyed to be included in such a special event. Krista is a bright light and continues to be a motivating figure for LLS. This incredible act of generosity was warmly received by hospital staff and cancer patients. Thank you so much Janesville Subaru staff for providing messages of hope and reminding cancer patients that there’s a big community supporting them along their journey!

Thank you Janesville Subaru!

Thank you to Janesville Subaru for providing vital support to the Humane Society of Southern Wisconsin over the last decade! We couldn’t be more thrilled to be one of the Hometown Charities. Their support has grown over the years, with us all having a goal of hitting $20,000 donated—and in 2022, we did it! Support like this is vital for us to continue caring for over 2,000 pets every year, including spay and neuter surgeries, vaccinations, preventative medications, extraordinary medical intervention, a well-balanced diet, enrichment, and overall daily care 365 days a year.   The remarkable support of Janesville Subaru doesn’t stop there. The whole team at Janesville Subaru consistently supports HSSW through adoption events, spay and neuter clinics, promotions on social media, adopting, and so much more.   We’re beyond thankful for Janesville Subaru’s incredible generosity and for being such a wonderful friend to the Humane Society of Southern Wisconsin. We couldn’t do what we do without you!

Precious Gets A Second Chance

Through our partnership with Janesville Subaru, we were able to help 114 pets go home again in the month of October. This included one extra special underdog named Precious. Precious came to HSSW back in August with an unsightly skin infection. We immediately began a treatment regimen of a prescription diet and medications to clear it up. Over time, Precious improved – her skin became less and less irritated, her fur began to grow back, and she began to fall in love with the staff (we of course returned the love). With her new outlook on life, Precious was finally able to go home again to a loving family with another dog pal to romp around with. THANK YOU, Janesville Subaru! We couldn’t do what we do without your support!

Janesville Subaru Shares the Love with Mercy Health Cancer Patients

Janesville Subaru recently gifted the cancer patients of Mercy Health Cancer Center in Janesville, WI. This partnership is important to the Subaru staff as they look forward to doing this every year to help cancer patients in their local community. This gift of Messages of Hope from Subaru customers, arts and craft kits and 80 fleece blankets were accepted by Mercy Health Cancer Center staff to be distributed to patients over the coming months. Mercy Health team member says, “We are so lucky and humbled to have such a wonderful business partner who cares for our patients like we do. Our patients are always so grateful, and we love seeing the looks on their faces when they receive the blankets.” The Leukemia and Lymphoma Society is proud to be able to connect great healthcare facilities with generous community partners.

Subaru Loves Pets - Humane Society of Southern WI

Thank you, Janesville Subaru, for all of your support to the Humane Society of Southern Wisconsin each year! We simply could not save the lives of the 5,000 pets that come through our doors every year without your support. The monetary support of Janesville Subaru is incredibly generous, and the generosity does not stop there! The Team at Janesville Subaru is always checking in with us, promoting adoption, and supporting us in ways beyond the dollars and cents of it all. Many of their team members have adopted from HSSW and continue to check in to keep adding to their families. Recently, we partnered together to put on an adoption event that allowed each pet adopted that day to go home with a free collar and identification tag. This means those pets went home again and will stay home again. One of those pets was Pumpkin Spice. Pumpkin Spice was displaced by Hurricane Ida and needed a second chance. That’s when we stepped in. Pumpkin Spice and ten of her friends flew to Wisconsin and were picked up at the airport by our team. Because of the support of Janesville Subaru, we were able to give Pumpkin Spice the second chance she needed, help her go home again, and help her stay home.

Thank you for Helping Pets go Home Again!

Thank you Janesville Subaru for all of your support to the Humane Society of Southern Wisconsin each year! We simply could not save the lives of the 5,000 pets that come through our doors every year without your support. The monetary support of Janesville Subaru is incredibly generous, and the generosity does not stop there! This past October, we were able to partner with Janesville Subaru to throw an adoption event to help our pets find their forever homes. This event helped us to find home for over 15 pets in a matter of hours! One of those pets was Maggie. Maggie had been in and out of our shelter periodically since 2016. During her most recent visit to our facility, we were unable to connect with her owners, so we began searching for a new family for Maggie. One that would love her not only in spite of her quirks, but because of them! Because of our partnership with Janesville Subaru, we were able to do just that. Maggie is now resting easy in her forever home enjoying all that life has to offer her.


Janesville Subaru Delivers Hope to Cancer Patients

The Wisconsin Chapter of the Leukemia & Lymphoma Society and Janesville Subaru had the privilege of delivering Blankets of Hope and inspirational messages to Mercy Health Center on Tuesday, July 9, 2019. The nurses and navigators were thrilled to have the program and were excited to distribute blankets to the patients. One nurse said, “It is amazing how much something as simple as a blanket can mean to a person in treatment. I am thrilled to be able to offer my patients something special to remind them that they are not alone.” We are truly grateful for Janesville Subaru's continued partnership and support of the Wisconsin cancer community.

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Thanks from Humane Society of Southern Wisconsin!

Thank you to Janesville Subaru for providing vital support to the Humane Society of Southern Wisconsin for the last 5 years. We couldn’t be more thrilled to be their non-profit partner, as the results have been incredible! Annual donations have grown tremendously each year, from approximately 3,000 to 5,000, to 9,600 to more than 17,400 this year! The remarkable support of Janesville Subaru doesn’t stop there. General Manager, Jesse Sullivan, and Janesville Subaru Rockstar, Deana Burghardt Watry, have championed Humane Society of Southern Wisconsin events that include adoption events and our first ever public Spay Day event this past fall. We’re beyond thankful for Janesville Subaru’s incredible generous support and for being such a wonderful friend to the Humane Society of Southern Wisconsin. We couldn’t do what we do without you!

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Janesville Subaru Loves to Care!

The Leukemia & Lymphoma Society had the opportunity to partner with Janesville Subaru at Mercy health Hospital for the Subaru Loves to Care program—a program committed to improving the world and lives of its people. This is the third consecutive year that Mercy patients have been treated to gifts from Subaru. Mercy’s healthcare providers expressed their gratitude for the gifts, remarking that each year, the patients are beyond grateful for the high-quality gifts, and the messages of support they receive from community members! We are so fortunate to work with a team that spreads love, hope, and warmth all while making an impact in the community. A huge thanks to our friends at Janesville Subaru for making this visit possible!

Subaru Love Science Literature

A generous donation of 150 science trade books will help the students of Edison Middle School make real world connections in science classes. Developing critical thinkers and good content readers are two very important goals for our science department and these books will assist with both. Thank you Subaru of Janesville for this investment in the future of our community.

Subaru cares and i love it.

I have no complaints about Subaru! Since the day I have bought my first Subaru I’ve been in love. Our Subaru dealership is new in our town. They broke off of another chain dealer. I was hesitant about going to a Subaru dealer where none of the employees loved subaru as much as their customers. I used to travel a hour away to go to Madison Wisconsin where they have highly reputable dealers. Since then I’ve been giving our local dealer a chance and I’m very happy that they treat me the same no matter what subaru I bring. I feel as I’m a valued customer when I go there and it makes me feel better and the staff at the janesville dealership are awesome and helpful

Subaru of Janesville LOVES to care!

The Leukemia & Lymphoma Society is honored to partner with Subaru of Janesville for the month of June to bring hope and warmth to local cancer patients at Mercy Health Cancer Center. Mercy went out of their way to personally deliver blankets to cancer patients the morning of the delivery. The staff and patients are LOVING the blankets, craft kits and inspirational messages. Thank you for delivering Love To Care Packages to cancer patients in Janesville!


Janesville Subaru - Lending a Paw for Pups!

Home for The Holidays! Home for the Holidays! You won't regret watching this heartwarming video of the journey 37 puppies took on Saturday to get to Wisconsin in order to find forever homes just in time for the holidays. Then share this video so that others can learn more about our mission to help homeless dogs from Houston. It was truly a holiday miracle for these pups!On Saturday, December 10th, Hank's Flights flew 37 puppies from Houston to Janesville, Wisconsin. Houston K-911 and Paddy's Paws worked together to save these pups and find them forever homes. Janesville Subaru provided us with a transport vehicles to then drive the pups to Fort Atkinson. We are grateful to have been able to work with these amazing organizations to bring these puppies home for the holidays.

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Did Janesville Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


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3519 Ryan Road, Janesville, WI, 53545
Janesville Subaru 42.723571, -88.9911132.