What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Janesville Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Rock County Humane Society, Pattys Paws
Janesville School District, Milton School District
Forward Janesville
Mercy Health System, Dean / St. Marys Health System, UW Health System

Subaru Love Promise Heart

Love Promise Stories from Janesville Subaru

Subaru cares and i love it.  –  Ben R

Subaru cares and i love it.

I have no complaints about Subaru! Since the day I have bought my first Subaru I’ve been in love. Our Subaru dealership is new in our town. They broke off of another chain dealer. I was hesitant about going to a Subaru dealer where none of the employees loved subaru as much as their customers. I used to travel a hour away to go to Madison Wisconsin where they have highly reputable dealers. Since then I’ve been giving our local dealer a chance and I’m very happy that they treat me the same no matter what subaru I bring. I feel as I’m a valued customer when I go there and it makes me feel better and the staff at the janesville dealership are awesome and helpful

Subaru of Janesville LOVES to care!  –  Naomi G

Subaru of Janesville LOVES to care!

The Leukemia & Lymphoma Society is honored to partner with Subaru of Janesville for the month of June to bring hope and warmth to local cancer patients at Mercy Health Cancer Center. Mercy went out of their way to personally deliver blankets to cancer patients the morning of the delivery. The staff and patients are LOVING the blankets, craft kits and inspirational messages. Thank you for delivering Love To Care Packages to cancer patients in Janesville!

Janesville Subaru - Lending a Paw for Pups!  –  Jeff H

Home for The Holidays! Home for the Holidays! You won't regret watching this heartwarming video of the journey 37 puppies took on Saturday to get to Wisconsin in order to find forever homes just in time for the holidays. Then share this video so that others can learn more about our mission to help homeless dogs from Houston. It was truly a holiday miracle for these pups!On Saturday, December 10th, Hank's Flights flew 37 puppies from Houston to Janesville, Wisconsin. Houston K-911 and Paddy's Paws worked together to save these pups and find them forever homes. Janesville Subaru provided us with a transport vehicles to then drive the pups to Fort Atkinson. We are grateful to have been able to work with these amazing organizations to bring these puppies home for the holidays.